Paine Webber is a major American financial company. Investment advisors say that if a business has a few of these twelve points, it is a good business to be in.
Nikken is a global wellness corporation which introduces breakthrough technologies in health,
fitness and lifestyle. Nikken has all the elements of The Ideal Business as described by
This list is found in the Paine Webber Planner used by their employees:
1. The Ideal Business sells the world rather than a single neighborhood or even a single
city or single state. In other words, it has an unlimited global market.
2. The Ideal Business offers a product, which enjoys an Inelastic demand. (Inelastic
refers to a product that people need or desire almost at any price.)
3. The Ideal Business markets a product that cannot be easily copied. This means that
the product is an original or, at least, it is something that can be copyrighted or
4. The Ideal Business has minimal labor requirements. The fewer personnel, the better.
5. The Ideal Business operates on a low overhead. It does not need an expensive
location. It does not need large amounts of electricity, or advertising, or legal advice, or
high‐priced employees, or a large inventory.
6. The Ideal Business does not require big cash outlays or major investments in
equipment or product. In other words, it does not tie up your capital.
7. The Ideal Business enjoys cash billing. In other words, it does not tie up your capital
with lengthy or complex credit terms.
8. The Ideal Business is relatively free of all kinds of government regulations or
9. The Ideal Business is portable or easily moveable. This means you can take your
business and yourself anywhere you want to.
10. The Ideal Business satisfies your intellectual needs. There is nothing like being
fascinated with what you do.
11. The Ideal Business leaves you with free time. In other words, it doesn’t require your labor and attention 12, 16, or 18 hours a day.
12. The Ideal Business is one in which your income is not limited by your personal output ( Leverage ! ). In the Ideal‐Business, you can sell to 10,000 customers as easily as
you can one.
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